Magnum Ice Cream NZ: Prices, Flavours & Where to Buy
Few things cut through a hot Kiwi summer like the crack of a chocolate-coated ice cream stick. Magnum has been a fixture in New Zealand freezers for over 35 years, offering a premium alternative to local staples like Tip Top.
Years of Magnum expertise: 35+ ·
Price of Mini Almond 6-pack at Woolworths: $6.99 ·
Serving size of Classic stick: 76g ·
Product formats in NZ: Classic, Minis, Pints, Tubs, Plant-Based
Quick snapshot
- Magnum Classic is available for online purchase at Woolworths NZ (Woolworths NZ (online supermarket))
- Magnum is listed at PAK’nSAVE in multiple pack sizes (PAK’nSAVE (discount supermarket chain))
- Magnum ANZ groups products into Classics, Minis, Luxe, Tubs, and Non-Dairy (Magnum ANZ (official brand website))
- Magnum Classic is described as “the original Magnum” by Streets NZ (Streets NZ (local distributor))
- Exact price of Magnum tubs across all retailers
- Detailed cost breakdown of manufacturing and ingredients
- Magnum launched in New Zealand over 35 years ago (Streets NZ (local distributor))
- Plant-based range introduced in recent years (Magnum ANZ (official brand website))
- Magnum continues to introduce new flavours and limited editions (Magnum ANZ (official brand website))
- Plant-based line may expand further as consumer demand grows (Magnum ANZ (official brand website))
Five facts about Magnum’s presence in New Zealand, one pattern: the brand consistently emphasises premium ingredients and a wide format range.
| Label | Value |
|---|---|
| Brand | Magnum (Unilever) |
| Launch in NZ | Over 35 years ago |
| Product formats | Classic sticks, Minis, Tubs, Plant-Based |
| Sample price (Woolworths) | Mini Almond 6-pack: $6.99 |
| Key ingredients | Vanilla ice cream, chocolate coating |
| Unit price at PAK’nSAVE (Classic 400ml) | $2.12 per 100ml |
| Unit price at PAK’nSAVE (Classic 4-pack) | $2.47 per 100ml |
Why is Magnum ice cream so costly?
Premium ingredients
- Magnum uses a thick, real chocolate coating – not compound chocolate – which drives up ingredient cost (Magnum ANZ official brand website).
- The vanilla ice cream inside is made with cream and sugar, not lower-cost vegetable oils (Streets NZ local distributor).
Brand positioning
- Magnum is marketed as a luxury treat, positioned above standard ice cream brands. This premium pricing is supported by advertising and packaging design (Streets NZ local distributor).
- The brand has been sold in New Zealand for over 35 years, establishing a perception of quality and indulgence.
Comparison with other premium ice creams
- At Woolworths, a Magnum Classic stick costs around $11.79 per 400ml tub, while a standard Tip Top tub is often cheaper per litre (Woolworths NZ online supermarket).
- PAK’nSAVE’s unit price of $2.12 per 100ml for the Classic tub is about 30–50% higher than many own-brand ice creams (PAK’nSAVE discount supermarket chain).
For shoppers accustomed to $5 tubs, Magnum’s price tag is a deliberate signal: you’re paying for higher cocoa content and a thicker coating, not just the brand name.
The implication: Magnum’s cost is tied to real ingredient choices and a long-standing luxury image. Whether that justifies the premium is a personal call, but the data shows a clear gap.
What types of Magnum ice cream are available in New Zealand?
Classic sticks
- Vanilla ice cream with a thick milk chocolate coating – the original product (Streets NZ local distributor).
- Available as single sticks, 4-packs, and 6-packs.
Minis and multipacks
- Smaller sticks (approx. 40g each) in Classic and Almond variants (Magnum ANZ official brand website).
- Mini Almond 6-pack priced at $6.99 at Woolworths (Woolworths NZ online supermarket).
Pints and tubs
- Magnum Tubs (440ml) in Classic and other flavours (Streets NZ local distributor).
- Luxe Salted Caramel Pints also available (Magnum ANZ official brand website).
Plant-based options
- Non-dairy sticks made with almond milk or other plant ingredients (Magnum ANZ official brand website).
- Listed under the “Non-Dairy” category on the brand site.
The Classic stick remains the best-seller, but the plant-based line gives lactose-intolerant and vegan consumers a premium option. The multipack formats offer better value per gram.
The pattern: Magnum’s range covers every occasion – from a single indulgent treat to a family-size tub – while keeping the core chocolate‑coated identity intact.
Where can I buy Magnum ice cream in New Zealand?
Woolworths (formerly Countdown)
- Magnum Classic is available for online order, with stock levels varying by location (Woolworths NZ online supermarket).
- Mini Almond 6-pack listed at $6.99.
PAK’nSAVE
- Lists Magnum Classic 400ml tub and 4‑pack online (PAK’nSAVE discount supermarket chain).
- Unit prices are often lower than other supermarkets.
New World
- Magnum is also stocked at New World, though online prices were not confirmed in this research.
Other retailers
- Local dairies, convenience stores, and service stations often carry single sticks.
- Online ordering may be available through grocery delivery services.
The catch: physical availability is widespread, but for the best price on multipacks, PAK’nSAVE and Woolworths are the most reliably checked sources.
How much does Magnum ice cream cost in New Zealand?
Price of individual sticks
- Single Classic stick: typically $2.50–$3.50 at convenience stores; supermarket multipacks bring the per‑stick price down.
- Woolworths does not list a single stick price online.
Price of multipacks
- Mini Almond 6-pack: $6.99 at Woolworths (Woolworths NZ online supermarket).
- Classic 4-pack (4 x 107ml): unit price of $2.47 per 100ml at PAK’nSAVE (PAK’nSAVE discount supermarket chain).
Price of tubs
- Classic 400ml tub: $11.79 at Woolworths (Woolworths NZ online supermarket).
- PAK’nSAVE lists the same tub at a unit price of $2.12 per 100ml, which would be approximately $8.48 for 400ml – cheaper than Woolworths.
Price of plant-based variants
- Plant-based sticks are generally priced similarly to the Classic range, though no specific online price was found in this research.
The price difference between retailers can be significant – the Classic tub is nearly 30% cheaper at PAK’nSAVE than at Woolworths. A quick check before buying pays off.
The implication: shoppers who buy multipacks or tubs at PAK’nSAVE get the best value, while Woolworths and New World are consistent but often pricier.
What is a Magnum ice block?
Difference from Magnum ice cream stick
- In New Zealand, “ice block” is a colloquial term for any frozen dessert on a stick; a Magnum ice block is essentially the same product as a Magnum ice cream stick (Magnum ANZ official brand website).
- No separate “ice block” product line exists – the term is interchangeable.
Ingredients and flavour
- The Classic ice block is vanilla ice cream with a thick milk chocolate coating.
- Other flavours (Almond, Honeycomb, White) follow the same format.
Availability in NZ
- Available at all major supermarkets and convenience stores (PAK’nSAVE discount supermarket chain).
The catch: the term “ice block” is Kiwi slang, not a different product. If you’re looking for a Magnum ice block, you’re buying the same stick.
Specifications at a glance
Five products, one pattern: all share a chocolate‑coated core, but sizes and formats vary widely.
| Product | Format | Weight / Volume | Example price (NZ) | Key features |
|---|---|---|---|---|
| Magnum Classic | Single stick | 76g | ~$2.50–$3.50 | Vanilla ice cream, milk chocolate coating |
| Magnum Classic 4‑pack | Multipack | 4 x 107ml | $2.47/100ml (PAK’nSAVE) | Same as single, bulk value |
| Magnum Mini Almond 6‑pack | Multipack | 6 x ~40g | $6.99 (Woolworths) | Smaller stick, almond pieces |
| Magnum Classic Tub | Tub | 440ml | $11.79 (Woolworths) | Shareable, same classic flavour |
| Magnum Plant-Based | Single stick | ~76g | Similar to Classic | Non‑dairy, almond milk based |
What the brand says
“Over 35 years of crafting Magnum ice cream using indulgent ingredients.”
— Magnum brand statement
“The original Magnum.”
— Streets NZ (local distributor)
Both statements reinforce the core promise: a premium, chocolate‑focused treat that has stayed consistent for decades.
Summary
Magnum holds its premium position in New Zealand by using real chocolate, a wide product range, and a 35‑year reputation. For shoppers, the trade-off is clear: you pay more, but you get a genuinely richer coating and a brand that owns its luxury status. The smartest way to buy is to compare prices between PAK’nSAVE and Woolworths before grabbing a box. For Kiwi households who want indulgence without the premium, the Mini multipacks offer the best per‑gram value.
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Frequently asked questions
Does Magnum have dairy-free options in New Zealand?
Yes, Magnum offers a plant-based range made with almond milk, listed under the Non-Dairy category on the brand site (Magnum ANZ official brand website).
Is Magnum ice cream gluten-free?
The Classic stick and many other variants do not contain gluten ingredients, but check the packaging for specific allergen statements. The brand does not market all products as gluten-free.
How many calories are in a Magnum Classic stick?
A 76g Classic stick contains approximately 280–300 calories, though the exact count may vary by batch. Refer to the nutrition label on the pack.
What is the best-selling Magnum flavour in NZ?
Classic vanilla with milk chocolate is the original and remains the best-seller, according to the brand’s local distributor (Streets NZ local distributor).
Can I buy Magnum in bulk online?
Yes, Woolworths and PAK’nSAVE both offer online ordering for multipacks and tubs, with home delivery available in many areas.
Are Magnum ice blocks the same as Magnum ice cream sticks?
Yes, in New Zealand “ice block” is a colloquial term for the same product – a frozen dessert on a stick.
Does Magnum offer any limited-edition flavours in NZ?
The brand occasionally releases seasonal or limited flavours, such as Boysenberry and Dulce de Leche, but availability varies by retailer (Magnum ANZ official brand website).
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